Carl May
  • Social Science, Applied
  • Research Focus
    • Understanding Implementation Dynamics
    • Understanding the Burden of Treatment
    • Minimally Disruptive Medicine
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normalization process theory - understanding implementation dynamics

New health technologies, treatments, and ways of organising health care are of no use if they can't be translated into practice. An important part of my work for the past decade has been building rigorous conceptual models that can help clinicians, managers, and researchers understand the dynamics of the implementation and integration of new technologies. This research has explored almost every aspect of healthcare, from the development of telemedicine systems through to the operationalisation of clinical guidelines. It has led to the development of Normalization Process Theory, which provides an explanatory model for the planning and evaluation of implementation processes. Normalization ProcessTheory helps researchers, clinicians and managers to understand implementation processes.
This paper develops the most recent iteration of Normalization Process Theory, and this link will take you to an example of its practical application - in a systematic review of clinical guideline implementation studies.
Here's a Youtube webinar presentation about this work, courtesy of IIQM: you'll need to fast forward through the promo introductory talk over. 

We have created a full suite of web-based tools that you can use to operationalise the theory. Here's a powerpoint presentation that takes you through it.

Thinking about implementation using normalization process theory from Carl May
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  • Social Science, Applied
  • Research Focus
    • Understanding Implementation Dynamics
    • Understanding the Burden of Treatment
    • Minimally Disruptive Medicine
  • Coaching, Mentoring & Consultancy
  • Blog
  • Contact